If you are just starting out in business and became sold to the idea of taking your business online, one of the first questions you will probably ask is “How much does it cost to design a site?” You may think this question should not be given much consideration; after all, a website is just an online shop where your prospects will visit to purchase what they need. But the question is so important that it must be overlooked. To be visible on the internet, the most important tool you must have is a website. You need to figure out a way to start your site with as minimal a cost as possible without leaving out the essentials.
Most sites are designed according to specifications, and that means you will want yours to be along those lines. You want to stand out and use premium themes and plugins on your site that will enhance the online experience of your prospects. Yet, you don’t want to shell out much cash or are probably strapped for cash right now.
Hiring a developer, designer or website agency to design your site for you can be very costly. Of course, nothing is entirely wrong with hiring these professionals to design a new site for you if you have the cash. However, there are free, open source software like WordPress that you can utilize if you are not a lazy person.
But before you even start contemplating on the cost of designing a website, the real question that you need to ask yourself is, “What do I really need this website for?” Designing a site goes beyond the mere interface and early set up. Do you have what it takes to maintain such a website once it is completed by the designer and handed over to your company? So, in reality, you need to consider these two questions first:
- How much does the initial set up of a site cost?
- Monthly or annual costs of maintaining the site: how much will it cost?
Another aspect you need to consider when it comes to determining the cost of designing your site has to do with:
- Number of pages
- Cost of web hosting (from $75 to about $200 annually)
- Domain name (from $5 to about $15 annually)
- Aesthetics (costs from $250 to several thousands of dollars annually)
- Content management system (upwards of about $15,000 annually)
- Responsive design (costs from $250 to several thousands of dollars)
- Copywriting (from $50 to about $500 per article or per page)
- Search engine optimization (costs from $350 to $1,550 every 30 days)
- Integration of database (costs from $5,000 to about $25,000)
- Ongoing costs of maintaining the site (costs from $500 to $1,300 each year)
One of the most important aspects you must also bring into consideration is the responsiveness of your site. Your site needs to function excellently well on desktops, mobile gadgets and tablets. The year 2018 alone has seen the emergence of about 232 screen sizes. This is the primary reason why the cost of designing a website is on the high side. You should not be frugal when it comes to having a responsive website design. Over 90% of the entire population of the world use one mobile device or the other which implies that a majority of your online traffic may come from mobile sources. Therefore, you need to ensure that your website functionalities and design enhance the experience of your visitors as smoothly and as efficiently as possible.
The improvement of web design tools as well as aggressive pressure in the industry has pushed down the price of designing a site by about 10% this year. There are more competitors in the industry today, all of them offering one form of incentive or the other just to get clients. Therefore, if your target is just to have a basic website, then you should be able to afford it without any stress.
The emergence of modern web design tools has also contributed to the change in the industry. Designers now have access to premium tools that enable them to create visually appealing and highly responsive sites. A lot of tools can even be found online, and if you are the techie type, you should try your hands on designing a website using these tools. The availability of such tools is also partly responsible for the reduction in the pricing of designing websites.
Nevertheless, it is imperative that you hire professional designers to handle the design for you. While you should not overlook your budget, you need to make sure that your site looks professional enough and navigable for even first-time visitors. You can’t achieve this on your own. You will also stand out from the rest of the pack since other website owners are likely to use the same theme or template available to them, too.
Designing an interactive and functional aesthetic site typically costs from $500 to several thousands. It’s all about your budget and your specifications. But it is advisable that you start small, and as your business begins to thrive and pull in profits, you start to improve on the design of the website from time to time.
So in conclusion, the services you intend to offer to members of the public goes a long way in determining the cost of your website. You should also endeavor to view several portfolios of different web design companies after making inquiries regarding how much it will cost you to have a tie designed for you. Remember that features, customized or premium themes will also contribute to the final pricing of your web design project.